Diana Gu, CMA, EA, QuickBooks ProAdvisor

About Me:

I am the founder and owner of Insights Advisory, a Certified Management Accountant and Enrolled Agent. Insights Advisory is a dynamic bookkeeping and tax service company committed to reshaping financial landscapes for businesses and individuals who need any kind of tax services. With a passion for numbers and a relentless dedication to client success, I have built a career centered on providing unparalleled financial expertise.

Background:

As an accounting professional with a decade of industry experience, I’ve worked for start-ups, nonprofits and publicly traded companies in a wide range of industries, from Aviation and Advertising to Financial Services and Veterinary Services to Education and Healthcare.

Over the 10 years of progressive journey to become a controller, I remained steadfast in staying abreast of the latest industry standards and emerging trends, incorporating this knowledge into our daily operations. This commitment to continuous learning and professional growth has been a hallmark of my career, providing me with a well-rounded perspective that I now bring to Insights Advisory.

Expertise:

QuickBooks Account Set Up

  • QuickBooks Online account set up/ QuickBooks Chart of Accounts set up

  • QuickBooks Customized Reporting

  • QuickBooks Financial Statements Consolidation

Bookkeeping Services

  • Accounting Books Clean Up

  • Account Reconciliations

  • Invoices and Bills Management

  • Payroll Services

  • Credit Card Statement Reconciliations

  • Fixed Asset Management

  • Inventory Management

Finance Snapshot

  • Financial Reporting

  • Financial Analysis

Accounting Processes Set Up

  • Internal Control

  • Risk Management

  • Inventory Policy

  • Travel & Entertainment Policy

Other Information System Projects:

  • Accounting System Migration

Accounting Software:

QuickBooks Online, NetSuite, Microsoft Dynamics, FinancialForce, PeopleSoft, Accounting Seed.